SUMMARY :

Under Beekman Social, my team and I reinforced Little Spoon’s place in the parenting space by building an engaged community of parents that look to the brand as the trusted health and wellness solution for their child—creating content for the parents themselves to enjoy, not the baby. We built and increased awareness around their editorial platform, Is This Normal by utilizing original blog content and social-first assets that speaks directly to parents looking to feel understood, commiserate, and engage. This content is created just for them to provide the necessary tools (and the laughs!) as they navigate parenthood in the millennial age.

OBJECTIVES:

• Build an engaged community for Little Spoon that actively interacts with the brand content (like, comment, shares—converting to customers. 

• Grow overall awareness to @IsThisNormal— legitimizing the editorial platform as the go-to destination for millennial parents seeking commiseration, humor, and resources.

• Optimize @IsThisNormal content through strategic cross-promotion on @LittleSpoon brand channels (IG, IG Stories, IGTV, Pinterest, FB, FB Group) and the blog property.

WHAT I DID:

Brand Communication & Social Strategy
Content Production
Campaign Development & Execution
Social Channel Management